Perhaps even run a live contest asking them to like, share and comment on the post to be entered into a free giveaway raffle.With Facebook Live it can be hard to host your video and reply to comments at the same time, which is why you should have a colleague answering your comments in text form, and prompting you to answer the most relevant questions during the actual broadcast.“One of the most amazing opportunities Facebook Live offers is the ability to engage with your followers,” says.When answering questions over your broadcast make sure you call out the user by their first name. Rather than getting embarrassed and ending the video mid-way through, embrace your mishaps. Horizontal videos look better all around, especially when displayed on the news feed.Before ripping the bandaid off and going live, you should test things out by creating a practice video restricted to your eyes only. Share your video on your page, and make any edits you need to the description, thumbnail, add caption, etc. !Aside from the obvious tips, like having a strong and dependable internet connection, you may be curious how else you can set your Facebook Live video on the path to video viewing success.Here are 16 easy tips to improve your Facebook Live video recording, leading to more eyes on your content.Far too often I see these awful video recordings that are glaringly bright and hard to focus on because the star of the video has their back to a window, like the image below. Take advantage of the audience and geo-targeting features to get your recorded live video in front of a larger but still relevant audience.After your video has been up for a few days, go into your “Insights” tab to gauge how your Facebook Live video performed.There you’ll be able to see all of the same metrics you can from pre-recorded videos like minutes viewed, unique viewers, video views, 10-second views, average % completed, number of reactions, comments, and shares. Whether you’re trying to raise brand awareness, get more leads in the door, or increase interactions with your current customers, Facebook Live is a tool you should be using. Go to Who Can Follow Me and make sure Public is selected. It will also help ensure the lighting and sound are up to your standards. You can choose to hide comments and reactions in a live video you're watching on Facebook. Facebook Live videos also provide metrics around peak live viewers, total views, average view time people reached, and demographics of who watched.Using these metrics will allow you to continue to perfect your Facebook Live video strategy going forward.This guide should get you on the right path to Facebook Live streaming success! This will add personality to your video, and also help your audience see that you’re a real human, with flaws, just like them!You’re likely aware that posts with more likes, comments, shares, and views are prioritized on the news feed. Click Edit next to Public Profile Info. Whatever it may be, be sure to end your Facebook Live post with something actionable for your viewers to do.Your thumbnail image is the first, most prominent thing people will see after your video is live, so you need it to be compelling!Once your video appears on your page after recording, click “edit video,” and you’ll see an icon (like the one below), which will allow you to upload a custom thumbnail image.Typically, choosing a high-quality image of a person with minimal distractions is what will yield the best results to get late viewers to click play and tune into your Facebook Live recording. Facebook Live allows you to answer your followers’ questions in real-time. Make fun of your hair, and laugh at the fact that you’re a professional chef that always burns toast! I can still remember rushing home from high school to watch TRL. Below are five ways you should be using Facebook Live in your marketing campaigns: #1: To … Pin a comment during a live broadcast. Perhaps you have a guest speaker come into your office or your CEO is speaking at a local event. People can choose to share their comment activity with their friends (and friends of their friends) on Facebook as well. On the other hand, watching a video of an individual with an energetic and friendly demeanor will evoke positive feelings in your viewers and keep them hooked. Without compelling copy to entice your viewers, your live video isn’t going to get much if any traction.When writing your copy, ensure it’s direct, actionable, and informative, with a hint of mystery to,For additional tips on writing click-worthy headlines, check out this post on.Put on your finest ball-gown, and style your hair! The good news is that it’s quite simple to create your first live video. This is something critical to remember when filming Facebook Live videos because you only have one take once you’re live!Listening to a monotone, unfriendly voice selling a product will put everyone in the audience to sleep. Only one comment can be pinned at a time, but there is no limit to how many times any comment can be swapped in and out. It can also promote quality commenting by giving people a … The comments plugin lets people comment on content on your site using their Facebook account. Facebook Live videos also receive 5X more than standard photo posts, according to AdWeek. All you need is a mobile device or desktop computer that has a solid camera or webcam and microphone.If you’re on a mobile device or going live from your Facebook profile rather than a Facebook company page, a small button will appear when drafting a post that says “Live Video.” Select it to get started!If you’re going live from a Facebook page on your desktop, you’ll see a box that says “Live Video” below the post box, like the one below.Your description and video thumbnail are by the far the most important pieces of your video. This gives you an opportunity to engage with viewers when they’re most interested.The best strategy to do this effectively is to create a recurring series.To nail this strategy, be consistent with the time and day of week you go live, feature hosts that aren’t afraid to show off their personalities, and ensure you have someone at the ready to monitor questions so you can answer them either in real-time in the comments or in the actual broadcast itself.Facebook Live is a great way to broadcast events and connect with your customers or leads who weren’t able to attend. Ask them to like and share the post. That’s where captions come in.Not only that, but captions make your video more accessible to a larger audience. For example, I can tell from the post below that I did not take my own advice from tip #1.The beauty of Facebook Live is that it allows you to share your experiences in real time, and make a more human connection with your audience. Subscribe to your live video channel? Take advantage of this to ensure it’s the first thing people see when visiting your page.I don’t know about you, but I often scroll through my Facebook news feed when loved ones around me are sleeping. Pinned comments can help shape the conversation by showing your audience what you want to talk about. For those of you unfamiliar, TRL (Total Request Live) was a live broadcast from MTV studio in Times Square, where the one and only Carson Daly would count down the 10 most popular music videos in the country. It’s essentially like meeting your customers in person, since the event is happening “face to face” and in real time. Below are five ways you should be using Facebook Live in your marketing campaigns:Do you ever feel like your audience sees you as a corporate, stuffy robot? To gain more interaction encourage it from your viewers! A Page admin can pin a comment during a live broadcast. You can pin a comment to the bottom of your video during a Facebook Live broadcast. Whether you're around resting family members, in a loud setting like a bus or train stop, or just attempting not to disturb the people around you, viewing videos without sound is quite common nowadays. Take this a step further by sharing some bits of your life to connect with your audience on a more personal level.No, you don’t need to give away your social security number or dive into the details of your messy breakup, but share something positive from your life, like the example from Plated below.This is such a nice way of sharing a part of Michelle’s world that a lot of her viewers can likely relate to, and seeing the connection between her and her father definitely evokes positive emotions from viewers.At Wistia, we film a LOT of videos in house, and one tip always provided by our video producers is to bring energy and speak with a smile. Below, check out.This strategy worked particularly well because it was not only showing off our culture, but it’s also relevant to the product, and helps give video creators an inside look into how we do things at Wistia.Now that you’ve got some inspiration, it’s time to get the wheels turning with Facebook Live. Tap on the comment you … Sharing your culture with your audience has so many long-term benefits whether it be for recruiting new hires, or getting new followers interested in your genuine brand.At Wistia, we’ve found that sharing our culture with our audience has been one of the most beneficial ways to grow the business and build brand advocates. Click in the top right of Facebook. The comments plugin also includes built-in moderation tools and social relevance ranking. Feel free to leave comments below if you have any other questions, tips, or advice you’d like to share from your own live streaming experiences.PS: For live video tips on other social media platforms, check out our blog posts on.Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. This helps build even more of a connection, and will make them feel special that you chose to answer their question live.The worst thing you can do is just casually push the finish button and then walk away. Facebook’s algorithms recognize popular content, and actually make it even more popular without the advertiser needing to pay extra for more eyes.Interaction on your videos also gives them a vote of authority, and provides new viewers with confidence that they’re not wasting their time on snooze-worthy content. Or maybe you had one piece of hair that was sticking up the entire time? Speak with a smile, wake up with some caffeine, and most importantly, be yourself.So you stuttered on a word multiple times? Facebook Live gives you a chance to show there are real, caring humans behind your business, which in turn builds trust and leads to more business in the door.Interacting with your followers doesn’t have to be limited to when you happen to be checking back in on your company Facebook page. Select who you'd like to comment on and like your public profile information: Public: Includes everyone, even people not following you. 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You can do this by going to your own Facebook profile, and selecting “Only Me” before recording.This will allow you to “get loose” and comfortable on the camera. You can also upload an image with text overlay to give Facebook browsers an instant hint into what the video content is about before they tune in.Similar to how you pin a tweet on Twitter, you can pin your live video to the top of your newsfeed to get more traction. Videos are eligible to show up in an individual's news feed during the live event, as well as after the event has ended. Click Public Posts on the left. I was so impressed by the fact that Carson and his guests were able to appear so calm, cool, and collected on LIVE television!No, this post is not about my long-time obsession with TRL, but rather a new,Once a Facebook Live video is created it will reside on your page or profile for viewers who missed the live event to view. Yikes!Facing a window will give you a beautiful source of natural light, and make you appear clear in your video frame. During the broadcast ask questions, and then ask your viewers to reply in the comments. Yet, the chances of seeing a video while it’s live are now higher since Facebook has.Businesses using Facebook live on their pages have the ability to customize and control their audience once it has ended. Make sure to add captions to your Facebook video by either generating them through Facebook or uploading your own SRT file.Changing the settings of your live video to a “Featured Video” will allow it to appear front and center on your page, as well as your video page, driving even more eyes to it.Once your video is done livestreaming you can boost your post and run an ad campaign just like on your other Facebook videos and posts. Rather, give a proper sign-off with an actual ending for next steps.After the broadcast, what do you want your viewers to do? Share the recording on their page? Or you can go the more casual, authentic route (recommended) like the image of me below working from my parents’ dining room (I swear my hand is not that large in real life).Be aware of where the “finish” button is (at the bottom of the page) so you can give a proper sign-off.Once you’re no longer live, your video can still live on for fashionably late viewers to enjoy. As long as you have a strong internet connection and the permissions to stream the event live, you should absolutely do it!A small marketing agency headquartered in Sarasota, FL does a great job at promoting and streaming their live events.Hootsuite’s #HootLive series shows their audience that they care about keeping them informed and sharing their knowledge, while being able to engage and answer their questions in real time.Facebook Live is the ideal opportunity to show off the unique personalities and values behind your company, whether it be strolling around the office and showing off your space, interviewing employees, or sharing a sneak peek into a company outing or event. Select Settings & Privacy > Settings. Creator Studio lets creators and publishers manage posts, insights and messages from all of your Facebook Pages in one place. Perhaps you burnt a piece of toast on your Facebook Live cooking show?With live video, these mishaps are bound to happen, and these things are actually what makes live video so much fun. Visit your Facebook page for a discount code? Well, there couldn’t be a better way to connect with your followers and potential customers than live video. Just check out the difference in the before and after photos below.Mobile filmers have the natural urge to film vertically since this is just how you’re used to using your phone, but flipping your phone to a horizontal view yields a much nicer sized video. Page followers and visitors may get a notification when a page or individual is going live.Whether you’re trying to raise brand awareness, get more leads in the door, or increase interactions with your current customers, Facebook Live is a tool you should be using.