Google Tag Manager gives you an easier interface to view which events are being tracked. In this video I’m going to show you how to setup event tracking for clicks on WooCommerce add-to-cart buttons. Under the step one “Goal Setup”, click “Custom” at the bottom. Whenever I talk about GTM to someone, and that’s very often, I always end up talking about the many ways we can customize Google Tag Manager to work even more efficiently on our websites. Click the Advanced Settings dropdown and select Once per page under Tag firing options. Done. The beauty of Google Tag Manager is that it fires events to Google Analytics without involving any development – just configuration. No, you do not have to use GTM to track events. This interface will help you stay organized if you track a lot of events on your website. Using Google Tag Manager (GTM) to help implement Facebook pixels will help you consistently and easily track conversion and events from your website, allowing you to prove the success (or failure) of your advertising while building valuable data inside of … Go to Events Manager and select Add Event. Information such as events or variables can be passed to Google Tag Manager via the data layer, and triggers can be set up in Google Tag Manager based on the values of variables (e.g., fire a remarketing tag when purchase_total > $100) or based on the specific events. In a Universal Analytics property implemented via gtag.js ("UA-XXXXXXXX"), events are implemented as a separate hit type, using the dimensions Event Category, Action, and Label and the metric Event Value. End Google Tag Manager (noscript) --> Many tag management operations can be achieved by just doing the basic code installation, but if you'd like to have finer grain control over tag events or data, you may want to use some customization using our asynchronous methods. Now, let’s tie them into a goal to track as a conversion. Select Install code manually. Click Custom HTML Tag and enter a name for your tag. Since we configured the tag and published it the website, Google Analytics is receiving events information each time a user clicks on any link of the website. Instead, now you have Google Tag Manager that will deploy event tracking tags to analyze the event and set up goals. Is Google Tag Manager required to track events? Google Tag Manager is a tool that allows you to organize and maintain all of your tracking scripts in one place without having to edit the code of your website. How To Create Click Events in Google Tag Manager. Custom Event listeners are still, after all these years, my favorite way of customizing a … If you also wish to use registrationCountry and plan as variables in your Google Tag Manager tags, read the guide on how to access data in the Data Layer and turn them into … Select Copy Code to copy the entire pixel base code. You can manually add the event tracking code (which can easily top 100+ unique events and manual code placements) to your website and collect the same event data if you have a solid process in place and strong attention to detail. You have just created a Google Tag Manager Custom Event Trigger. Go to the admin > Goals section and create a new goal. This article is for website owners using Google Tag Manager to implement events in Google Analytics 4 properties. You can now see that the events are properly firing and tracking correctly in Google Analytics. Return to Google Tag Manager and paste the code in the HTML container. If you need some insights about a certain event from Google Analytics, refer to the event reports.